Conquier Markets Digitally


Some Articles for digital Marketing

Blog Page: Blog

10 Digital Skills That Can Make Students Instantly Employable in 2023

01. Social Media

02. Search Engine Optimization

03.Data Analytics

04. Content Marketing

05. Email Marketing

06. Mobile Marketing

07. Strategy and Selling

08.Social Selling

09. Pay per Click Marketing

10. Video Marketing

Boost engagement on social media

Social media platforms were built for people to engage with each other. It is not so different for your business. Due to its interactive nature, social media is the best channel to build rapport with followers.

You can get very personal by putting faces to names and improving your customer service efforts. Interacting and selling on social through social commerce allows you to make people feel special when you speak directly to them and drive engagement based on feedback or comments. It also provides an excellent opportunity to promote special offers and contests or share news. That can lead to further engagement with new followers.

Of course, it all takes thought and planning to ensure you create great content that’s engaging to begin with. Relevant posts, videos, and images will gain positive reactions, which helps encourage engagement as well as sharing.

The graphic below shows that the time spent on social media apps is constantly changing. While Facebook is still the most popular platform, people spend longer on YouTube and TikTok. This is an important thing to consider in your content strategy as video continues to punch above its weight in terms of engagement.  

What is a content creator?

A content creator produces… well… high-quality content for a range of digital channels, from Facebook and Instagram to TikTok, YouTube, and beyond.

Some content creators produce visuals and communications for a range of digital channels while others specialize in one particular platform or medium. But, in either case, successful content creators must have a well-balanced knowledge of key digital marketing principles to create videos, images, ads, copy, and messaging that speaks to the right audience at the right time.

Most content creators produce videos, animations, infographics, well-crafted social media posts (both paid and organic), and even articles or blog posts.

How to do an SEO Competitive Analysis

Search Engine Optimization or (SEO) is growing in importance for any business operating online. The reason? SEO is one of the main ways people find your brand online – using SEO writing amongst other tactics – so where you rank is crucial. 

After all, the number one spot on Google gets a 27 percent click-through rate compared to only a 0.63 percent CTR for Google’s second page according to Backlinko.   

An SEO competitive analysis (as an add-on to a full digital marketing competitive analysis) will allow you to see what your competitors are doing with SEO and how you compare to them. 

It will highlight the strengths and weaknesses so you can create a strategy that helps you stay ahead of them in the rankings (Google and otherwise). There are five key steps you carry out in a competitive analysis:

  • Identify your competitors
  • Analyze their SEO strategy
  • Analyze their keywords
  • Analyze their on-page optimization
  • Analyze their backlinks

Need to improve your social media engagement?